Products move fast, and research rarely keeps up.
I joined Maze early and spent five years shaping the product before stepping into a leadership role, most of that work was hands-on and 0 → 1.
From 2021 to 2026 I led the design function, hiring and developing the team while staying close to product strategy. In 2026 I returned to IC to go deep on craft again.
Let the boy cook.
Achievements
Scoped and shipped Maze Matrix Block, the company’s second most-requested feature as of Jan 2026, now used in 1 in 10 studies
Built a systematic team development framework with skills mapping, growth blueprints, and a GPT-powered goal-setting tool to drive designer development and promotion cases
Hands on in the Maze’s rebrand, taking the identity from functional to human, along with a new type stack, icon set, and in-product system rolled out alongside the team’s first Cursor PRs
Designed Perfect Question and Dynamic Follow-ups, Maze’s first AI features, which now gives 1 in 8 questions a real-time bias and framing check
Led accessibility remediation across three VPAT audit cycles, closing 74 issues and lifting support from 48.8% to 78.0% while cutting non-conformant criteria from 12.2% to 4.9%
Matrix Block
Maze's second most-requested feature, capturing breadth. Scoped, sliced, and shipped, and now 1 in 10 studies include this block.
Maze rebrand
Refreshing our brand identity to mature ourselves and remain core to our purpose, connecting with people.
Along with this, a new type stack, icons, and in-product identity shipped alongside the team's first Cursor PRs.
Perfect Question
Maze’s first AI features, built to make research feel less like a form and more like a conversation.
1 in 8 questions gets a gut check from Perfect Question, flagging bias and tightening framing in real time